{"id":26895,"date":"2025-10-09T07:27:51","date_gmt":"2025-10-09T07:27:51","guid":{"rendered":"https:\/\/avitem.fr\/?page_id=26895"},"modified":"2026-01-07T10:59:55","modified_gmt":"2026-01-07T10:59:55","slug":"first-mile-project","status":"publish","type":"page","link":"https:\/\/avitem.fr\/en\/first-mile-project","title":{"rendered":"First Mile Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26895\" class=\"elementor elementor-26895\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf7aad7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"bf7aad7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e164316\" data-id=\"e164316\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4899cbb elementor-widget elementor-widget-text-editor\" data-id=\"4899cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Accelerating the sustainable transition of small and medium-sized enterprises (SMEs) in the tourism sector through behavioural science. Moving forward together towards more responsible tourism.<\/strong><\/p><h2>Our mission<\/h2><p>The First Mile project uses the power of behavioural science to help <b>small and medium-sized enterprises<\/b> <b>in the tourism sector<\/b> adopt more environmentally friendly practices.<\/p><p>By drawing on our understanding of <b>human behaviour<\/b>, we design <b>concrete, low-cost solutions<\/b> that promote immediate and lasting change.<\/p><h2>How do we achieve this?<\/h2><p>The First Mile project <a href=\"https:\/\/firstmileproject.eu\/our-participants\/\"><b>supports 80 SMEs<\/b><\/a> in <b>France, Norway, Italy and Slovenia<\/b>. These businesses will be able to experiment with innovative behavioural tactics, test new solutions and see the direct benefits.<\/p><p>These first steps should create a ripple effect, inspiring other players in the tourism industry to follow suit.<\/p><h2>Behavioural science and tourism<\/h2><p><a href=\"https:\/\/avitem.fr\/en\/sciences-comportementales-et-tourisme-durable-retour-aux-faits-avec-first-mile\"><strong>Behavioural science can help remove barriers<\/strong><\/a> to change and encourage behavioural change, particularly during holidays, when our commitment to the environment tends to diminish in favour of rest and relaxation. These gentle, incentive-based methods are non-coercive and contribute to a conscious ecological transition.<\/p><h3>Our principles of action: every action counts<\/h3><ul><li><b>Facilitate sustainable choices to make them natural:<\/b> reduce the effort required to adopt eco-friendly actions so that they become spontaneous.<\/li><li><b>Provide information at the right time<\/b>: provide clear guidelines when making decisions, raise awareness to encourage responsible choices.<\/li><li><b>Make sustainable choices the default option<\/b>: make the right decision automatic, without any extra effort.<\/li><li><b>Promote sustainable solutions<\/b>: to make them the most attractive option.<\/li><li><b>Create a new social norm<\/b>: encourage responsible behaviour through the power of example and community.<\/li><\/ul><h3>First Mile tactics<\/h3><p>Our solutions target <b>eight priorities<\/b> that promote: reducing carbon footprints, limiting environmental impact, promoting sustainable tourism practices \u2013 improving waste management, reducing single-use plastics, reducing water consumption, reducing food waste, promoting local food, improving visitor flow management, reducing energy consumption and encouraging green mobility.<\/p><ul><li><a href=\"https:\/\/firstmileproject.eu\/support-program\/#1719233234744-a925bc07-375f\"><b>Discover the 25 First Mile tactics<\/b><\/a>: reducing energy consumption, encouraging green mobility, reducing waste, improving visitor flow management, reducing water consumption, promoting local food, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e6107 elementor-widget elementor-widget-image\" data-id=\"f5e6107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"906\" height=\"498\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/Group-28.png\" class=\"attachment-large size-large wp-image-26728\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/Group-28.png 906w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/Group-28-300x165.png 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e1019 elementor-widget elementor-widget-text-editor\" data-id=\"c0e1019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Project deliverables<\/h2><h3>FIRST MILE Best Practices Collection<\/h3><p>A catalogue of inspiring practices for your tourism projects.<\/p><p><b>30 simple and easy-to-share behavioural tactics<\/b> to advance sustainable tourism and move from intention to action.<\/p><p>The <b><a href=\"https:\/\/avitem.fr\/first-mile-project-practices-compendium\">FIRST MILE collection of practices<\/a><\/b> presents low-cost solutions that have been tested by more than 80 companies in Norway, Slovenia, Italy and France, and validated by both customers and tourism professionals.<\/p><h3>FIRST MILE Toolkit<\/h3><p>Practical tools to drive behavioral change.<\/p><p>The <a href=\"https:\/\/firstmileproject.eu\/wp-content\/uploads\/2026\/01\/First-Mile-Toolbox_EN.pdf\"><b>FIRST MILE Toolkit<\/b><\/a> offers <strong>smart, easy-to-implement strategies<\/strong> for tourism businesses to improve the experience, sustainability, and efficiency of day-to-day management.<\/p><h2>Final project event<\/h2><h3><a href=\"https:\/\/avitem.fr\/en\/first-mile-project-final-event-in-bologna\">FIRST MILE Project \u2013 Final Event in Bologna<\/a><\/h3><p>On 20 October 2025, the FIRST MILE project concluded with a final event in Bologna, bringing together tourism SMEs, researchers, public authorities, and European networks around a shared goal: making sustainability concrete, accessible, and actionable for the tourism sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a725bf elementor-widget elementor-widget-image\" data-id=\"6a725bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"492\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/first-mile-final-event.jpg\" class=\"attachment-large size-large wp-image-27604\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/first-mile-final-event.jpg 750w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/first-mile-final-event-300x197.jpg 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ac1ea2\" data-id=\"8ac1ea2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e9e00 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"12e9e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/curated-lifestyle-c2VS9mvsrlI-unsplash.jpg);\" role=\"img\" aria-label=\"curated-lifestyle-c2VS9mvsrlI-unsplash\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFIRST MILE publishes a Compendium of Best Practices and a Toolbox for SMEs in Tourism\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t30 simple and easy-to-share behavioural tactics, smart and easy to implement strategies to advance sustainable practices among tourism professionals.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/avitem.fr\/first-mile-project-practices-compendium\">\n\t\t\t\t\t\tMore information on the First Mile Compendium of Practices and Toolbox\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-898b4fc elementor-widget elementor-widget-text-editor\" data-id=\"898b4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5950fe00 elementor-widget elementor-widget-text-editor\" data-id=\"5950fe00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h2><strong>The project in brief<\/strong><\/h2><p><b>Using<\/b> <b>simple, inexpensive and effective behavioural approaches<\/b>, <b>we are supporting the<\/b> <b>ecological transition<\/b> <b>of 80 SMEs in France, Italy, Norway and Slovenia<\/b>.<\/p><p><strong>Using knowledge of human behaviour to transform practices and facilitate eco-responsible decision-making by travellers and tourism operators.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3056594 elementor-widget elementor-widget-image\" data-id=\"3056594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"479\" height=\"111\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/09\/First_Mile_elements_EU_Color_horizontal.png\" class=\"attachment-large size-large wp-image-26258\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/09\/First_Mile_elements_EU_Color_horizontal.png 479w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/09\/First_Mile_elements_EU_Color_horizontal-300x70.png 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a1c69 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"94a1c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/firstmileproject.eu\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit the First Mile website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e2496 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"66e2496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-euro-sign\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Single Market Programme (SME Pillar)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-clock\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">January 2023 &gt; December 2025 <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7514981 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7514981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/avitem.fr\/wp-content\/uploads\/2023\/05\/FR-FicheProjet-FIRSTMILE.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the project factsheet (FR)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dafff9 elementor-widget elementor-widget-text-editor\" data-id=\"5dafff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Projet partners<\/h3><ul><li><a href=\"https:\/\/avitem.fr\/en\"><strong>Agence des Villes &amp; Territoires M\u00e9diterran\u00e9ens durables<\/strong><\/a><\/li><li><a href=\"https:\/\/behavior-smart.com\/\"><strong>BehaviorSMART<\/strong><\/a><\/li><li><a href=\"https:\/\/mimir.no\/\"><strong>MIMIR AS<\/strong><\/a><\/li><li><a href=\"https:\/\/www.opentourismelab.com\/\"><strong>Open Tourisme Lab<\/strong> (OTL)<\/a><\/li><li><a href=\"https:\/\/www.aitr.org\/\"><strong>Italian Association for Responsible Tourism<\/strong> (AITR)<\/a><\/li><li><a href=\"https:\/\/www.bohinj.si\/\"><strong>Turizem Bohinj DMO<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e3e3b elementor-widget elementor-widget-image\" data-id=\"f6e3e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"306\" height=\"624\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/partenariat-firstmile.jpg\" class=\"attachment-large size-large wp-image-26699\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/partenariat-firstmile.jpg 306w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/partenariat-firstmile-147x300.jpg 147w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d85c033 elementor-widget elementor-widget-text-editor\" data-id=\"d85c033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Resource hub: to go further<\/h2><ul><li><a href=\"https:\/\/firstmileproject.eu\/resources\/\"><b>Check out a selection of resources<\/b><\/a><br \/>Conferences, reports and expert opinions exploring behavioural knowledge<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1bff8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c1bff8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea678e1\" data-id=\"ea678e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-316b31e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"316b31e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8ee2e\" data-id=\"7c8ee2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3724546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3724546\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb58c2e\" data-id=\"fb58c2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accelerating the sustainable transition of small and medium-sized enterprises (SMEs) in the tourism sector through behavioural science. Moving forward together towards more responsible tourism. Our mission The First Mile project uses the power of behavioural science to help small and medium-sized enterprises in the tourism sector adopt more environmentally friendly practices. By drawing on our &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/avitem.fr\/en\/first-mile-project\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;First Mile Project&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":26751,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"inspiro_hide_title":false,"footnotes":""},"class_list":["post-26895","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Mile Project - Avitem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avitem.fr\/en\/first-mile-project\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Mile Project - Avitem\" \/>\n<meta property=\"og:description\" content=\"Accelerating the sustainable transition of small and medium-sized enterprises (SMEs) in the tourism sector through behavioural science. Moving forward together towards more responsible tourism. Our mission The First Mile project uses the power of behavioural science to help small and medium-sized enterprises in the tourism sector adopt more environmentally friendly practices. 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