{"id":31748,"date":"2025-09-29T14:14:37","date_gmt":"2025-09-29T14:14:37","guid":{"rendered":"https:\/\/avitem.fr\/?page_id=31748"},"modified":"2026-08-26T08:29:25","modified_gmt":"2026-08-26T08:29:25","slug":"first-mile-european-project","status":"publish","type":"page","link":"https:\/\/avitem.fr\/en\/first-mile-european-project","title":{"rendered":"First Mile Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31748\" class=\"elementor elementor-31748 elementor-26198\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c233cf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c233cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da77e6c\" data-id=\"da77e6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a254fd4 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1a254fd4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b3c39ac\" data-id=\"6b3c39ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c7e6d5 elementor-widget elementor-widget-text-editor\" data-id=\"49c7e6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Acc\u00e9l\u00e9rer la transition durable des petites et moyennes entreprises (PME) du secteur touristique gr\u00e2ce aux sciences comportementales. Avancer ensemble vers un tourisme plus responsable.<\/strong><\/p><h2>Notre mission<\/h2><p>Le projet First Mile utilise le pouvoir des sciences comportementales pour aider les <strong data-start=\"464\" data-end=\"499\">petites et moyennes entreprises<\/strong> <strong>du secteur touristique<\/strong> \u00e0 adopter des pratiques plus \u00e9cologiques.<\/p><p>En s\u2019appuyant sur la compr\u00e9hension du <strong data-start=\"623\" data-end=\"646\">comportement humain<\/strong>, nous concevons des <strong data-start=\"667\" data-end=\"707\">solutions concr\u00e8tes et \u00e0 faible co\u00fbt<\/strong> qui favorisent des changements imm\u00e9diats et durables.<\/p><h2>Comment y parvenir ?<\/h2><p>Le projet First Mile <strong><a href=\"https:\/\/firstmileproject.eu\/our-participants\/\">accompagne 80 PME<\/a><\/strong> en <strong>France, Norv\u00e8ge, Italie et Slov\u00e9nie<\/strong>. Ces entreprises pourront exp\u00e9rimenter des tactiques comportementales innovantes, tester de nouvelles solutions et en constater les b\u00e9n\u00e9fices directs. Des premiers pas qui doivent cr\u00e9er un effet d\u2019entra\u00eenement en inspirant d\u2019autres acteurs du tourisme \u00e0 suivre la m\u00eame voie.<\/p><h2>Science comportementale et tourisme<\/h2><p>Les sciences comportementales permettent de lever les freins aux changements et d&#8217;inciter \u00e0 des changements de comportement, notamment en vacances, lorsque notre engagement pour l&#8217;environnement tend \u00e0 diminuer au profit du repos et du laisser-aller. Ces m\u00e9thodes douces et incitatives sont non-contraignantes, elles participent \u00e0 une transition \u00e9cologique consciente.<\/p><h3>Nos principes d\u2019action : chaque geste compte<\/h3><ul><li><strong>Faciliter les choix durables pour les rendre naturels :<\/strong> r\u00e9duire les efforts n\u00e9cessaires pour adopter des gestes \u00e9cologiques, pour qu&#8217;ils deviennent\u00a0 spontan\u00e9s.<\/li><li><strong>Informer au bon moment<\/strong> : fournir des rep\u00e8res clairs lors de la prise de d\u00e9cision, sensibiliser pour favoriser les choix responsables.<\/li><li><strong>Faire que les choix durables soient l\u2019option par d\u00e9faut<\/strong> : rendre la bonne d\u00e9cision automatique, sans effort suppl\u00e9mentaire.<\/li><li><strong>Valoriser les solutions durables<\/strong> : pour en faire l\u2019option la plus attrayante.<\/li><li><strong>Cr\u00e9er une nouvelle norme<\/strong> <strong>sociale<\/strong> : encourager les comportements responsables par la force de l\u2019exemple et de la communaut\u00e9.<\/li><\/ul><h3>Tactiques First Mile<\/h3><p>Nos solutions ciblent <strong>8 priorit\u00e9s<\/strong> favorisant : la r\u00e9duction de l\u2019empreinte carbone, la limitation de l\u2019impact environnemental, la valorisation de pratiques touristiques durables &#8211; am\u00e9liorer la gestion des d\u00e9chets, r\u00e9duire le plastique \u00e0 usage unique, r\u00e9duire la consommation d\u2019eau, r\u00e9duire le gaspillage alimentaire, promouvoir l\u2019alimentation locale, am\u00e9liorer la gestion des flux de visiteurs, r\u00e9duire la consommation d\u2019\u00e9nergie et encourager la mobilit\u00e9 verte.<\/p><ul><li><strong><a href=\"https:\/\/firstmileproject.eu\/support-program\/#1719233234744-a925bc07-375f\">D\u00e9couvrez les 25 tactiques First Mile<\/a><\/strong> : r\u00e9duire la consommation d&#8217;\u00e9nergie, encourager la mobilit\u00e9 verte, r\u00e9duire les d\u00e9chets, am\u00e9liorer la gestion des flux de visiteurs, r\u00e9duire la consommation d&#8217;eau, promouvoir l&#8217;alimentation locale, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47f75f elementor-widget elementor-widget-image\" data-id=\"d47f75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"906\" height=\"498\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/Group-28.png\" class=\"attachment-large size-large wp-image-26728\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/Group-28.png 906w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/10\/Group-28-300x165.png 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b61be5 elementor-widget elementor-widget-text-editor\" data-id=\"0b61be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Livrables du projet<\/h2><h3>Recueil des pratiques FIRST MILE<\/h3><p>Un catalogue de pratiques inspirantes pour vos projets touristiques.\u00a0<\/p><p>Le\u00a0<b><a href=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/First-Mile-Relevant-Practices-Compendium-4_compressed.pdf\"><strong>Recueil de pratiques FIRST MILE<\/strong><\/a> 30 pratiques inspirantes et reproductibles<\/b> test\u00e9es par les 80 PME \u00e0 travers l&#8217;Europe et fond\u00e9es sur les sciences comportementales, pour avancer ensemble vers la transition \u00e9cologique.\u00a0<\/p><p>\u00a0Le recueil a \u00e9t\u00e9 d\u00e9velopp\u00e9 par <a href=\"https:\/\/www.opentourismelab.com\/\"><b>Open Tourisme Lab<\/b><\/a>.<\/p><h3>Bo\u00eete \u00e0 outils FIRST MILE<\/h3><p>Des outils concrets pour activer le changement de comportement.<\/p><p>La <strong><a href=\"https:\/\/firstmileproject.eu\/wp-content\/uploads\/2026\/01\/First-Mile-Toolbox_EN.pdf\">Bo\u00eete \u00e0 outils FIRST MILE<\/a><\/strong> propose des<strong> strat\u00e9gies intelligentes et faciles \u00e0 mettre en \u0153uvre<\/strong> pour les entreprises touristiques afin d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience, la durabilit\u00e9 et l&#8217;efficacit\u00e9 de la gestion au quotidien.<\/p><h2>Resource hub : pour aller plus loin<\/h2><ul><li><a href=\"https:\/\/firstmileproject.eu\/resources\/\"><strong>Consultez une s\u00e9lection de ressources<\/strong><\/a> Conf\u00e9rences, rapports et avis d&#8217;experts des connaissances comportementales<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7e5a7ec4\" data-id=\"7e5a7ec4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5950fe00 elementor-widget elementor-widget-text-editor\" data-id=\"5950fe00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Le projet en bref<\/strong><\/h2><p><strong>Avec<\/strong> <strong data-start=\"822\" data-end=\"875\">des approches comportementales simples, peu co\u00fbteuses et efficaces<\/strong>, <strong>nous accompagnons la<\/strong> <strong>transition \u00e9cologique<\/strong> <strong>de 80 PME en France, Italie, Norv\u00e8ge et Slov\u00e9nie<\/strong>,<\/p><p><strong>Utiliser la connaissance du comportement humain pour transformer les pratiques, pour faciliter la prise de d\u00e9cisions \u00e9co-responsables par les voyageurs et op\u00e9rateurs touristiques.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42cc60 elementor-widget elementor-widget-image\" data-id=\"d42cc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"479\" height=\"111\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/09\/First_Mile_elements_EU_Color_horizontal.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-26258\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/09\/First_Mile_elements_EU_Color_horizontal.png 479w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/09\/First_Mile_elements_EU_Color_horizontal-300x70.png 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5addc9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b5addc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/firstmileproject.eu\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visiter le site web First Mile (version EN)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f593bd elementor-align-center elementor-list-item-link-inline elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"31f593bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-euro-sign\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Programme Single Market Programme (SME Pillar)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-clock\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Janvier 2023 &gt; D\u00e9cembre 2025   <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7ea2cc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7b7ea2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/avitem.fr\/wp-content\/uploads\/2023\/05\/FR-FicheProjet-FIRSTMILE.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger la fiche projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8836021 elementor-widget elementor-widget-text-editor\" data-id=\"8836021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chef de file :\u00a0<\/strong><a href=\"https:\/\/avitem.fr\/\">Agence des Villes &amp; Territoires M\u00e9diterran\u00e9ens durables<\/a><br \/><strong>Partenariat :<\/strong> <a href=\"https:\/\/behavior-smart.com\/\">BehaviorSMART<\/a> ; <a href=\"https:\/\/mimir.no\/\">MIMIR AS<\/a> ; <a href=\"https:\/\/www.opentourismelab.com\/\">Open Tourisme Lab (OTL)<\/a> ; <a href=\"https:\/\/www.aitr.org\/\">Italian Association for Responsible Tourism (AITR)<\/a> ; <a href=\"https:\/\/www.bohinj.si\/\">Turizem Bohinj DMO<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3a454 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"8b3a454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/curated-lifestyle-c2VS9mvsrlI-unsplash.jpg);\" role=\"img\" aria-label=\"curated-lifestyle-c2VS9mvsrlI-unsplash\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFIRST MILE publie un recueil de bonnes pratiques pour les PME du tourisme \t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t30 tactiques comportementales simples et faciles \u00e0 partager pour faire progresser les pratiques durable des professionnels du tourisme.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/avitem.fr\/first-mile-practices-compendium\">\n\t\t\t\t\t\tPlus d'infos sur le recueil de pratiques et la bo\u00eete \u00e0 outils First Mile\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7bd0 elementor-widget elementor-widget-image\" data-id=\"74e7bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"492\" src=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/first-mile-final-event.jpg\" class=\"attachment-large size-large wp-image-27604\" alt=\"\" srcset=\"https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/first-mile-final-event.jpg 750w, https:\/\/avitem.fr\/wp-content\/uploads\/2025\/12\/first-mile-final-event-300x197.jpg 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9950042 elementor-widget elementor-widget-text-editor\" data-id=\"9950042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/avitem.fr\/projet-first-mile-evenement-final-a-bologne\">Projet FIRST MILE \u2013 Ev\u00e9nement final \u00e0 Bologne<\/a><\/h3><p>Le 20 octobre 2025, le projet FIRST MILE a \u00e9t\u00e9 cl\u00f4tur\u00e9 lors d\u2019un \u00e9v\u00e9nement final \u00e0 Bologne, r\u00e9unissant PME du tourisme, chercheurs, collectivit\u00e9s publiques et r\u00e9seaux europ\u00e9ens autour d\u2019un objectif commun : <strong>rendre la durabilit\u00e9 concr\u00e8te, accessible et actionnable pour le secteur touristique<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3211b54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3211b54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ab78f4e\" data-id=\"ab78f4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f2e5c28\" data-id=\"f2e5c28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e24a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e24a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-264519f\" data-id=\"264519f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6de900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6de900\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3f6fa2\" data-id=\"f3f6fa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9788dfd elementor-widget elementor-widget-spacer\" data-id=\"9788dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Acc\u00e9l\u00e9rer la transition durable des petites et moyennes entreprises (PME) du secteur touristique gr\u00e2ce aux sciences comportementales. Avancer ensemble vers un tourisme plus responsable. Notre mission Le projet First Mile utilise le pouvoir des sciences comportementales pour aider les petites et moyennes entreprises du secteur touristique \u00e0 adopter des pratiques plus \u00e9cologiques. En s\u2019appuyant sur &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/avitem.fr\/en\/first-mile-european-project\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;First Mile Project&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":26751,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"inspiro_hide_title":false,"inspiro_hide_featured_image":false,"footnotes":""},"class_list":["post-31748","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Mile Project - Avitem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avitem.fr\/en\/first-mile-european-project\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Mile Project - Avitem\" \/>\n<meta property=\"og:description\" content=\"Acc\u00e9l\u00e9rer la transition durable des petites et moyennes entreprises (PME) du secteur touristique gr\u00e2ce aux sciences comportementales. Avancer ensemble vers un tourisme plus responsable. Notre mission Le projet First Mile utilise le pouvoir des sciences comportementales pour aider les petites et moyennes entreprises du secteur touristique \u00e0 adopter des pratiques plus \u00e9cologiques. 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