{"id":27880,"date":"2025-10-21T09:51:00","date_gmt":"2025-10-21T09:51:00","guid":{"rendered":"https:\/\/avitem.fr\/first-mile-project-final-event-in-bologna"},"modified":"2025-12-18T10:07:05","modified_gmt":"2025-12-18T10:07:05","slug":"first-mile-project-final-event-in-bologna","status":"publish","type":"post","link":"https:\/\/avitem.fr\/en\/first-mile-project-final-event-in-bologna","title":{"rendered":"FIRST MILE Project \u2013 Final Event in Bologna"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27880\" class=\"elementor elementor-27880 elementor-27597\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d01e5f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d01e5f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36d0d81c\" data-id=\"36d0d81c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e0fbd10 elementor-widget elementor-widget-text-editor\" data-id=\"4e0fbd10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On 20 October 2025, the<a href=\"https:\/\/avitem.fr\/en\/first-mile-project\"><strong> FIRST MILE European project<\/strong> <\/a>concluded with a final event in Bologna, bringing together tourism SMEs, researchers, public authorities, and European networks around a shared goal: making sustainability concrete, accessible, and actionable for the tourism sector.<\/p><h2 class=\"wp-block-heading\">First steps toward action<\/h2><p>At a time when 76% of the European tourism sector is made up of SMEs, FIRST MILE promotes simple, low-cost, and immediately applicable changes. The project is rooted in a vision of regenerative tourism that is attentive to climate, social, and territorial challenges across Europe and the Mediterranean.<\/p><h2>The FIRST MILE method: sustainability through choice design<\/h2><p>Presented by the <strong><a href=\"https:\/\/behavior-smart.com\/\">BehaviorSmart<\/a><\/strong> agency, the FIRST MILE methodology is based on behavioral sciences. Its key principle is to make the sustainable option easy, attractive, and the default choice for both businesses and travelers.<\/p><p>By working on the design of tourism services, FIRST MILE helps SMEs overcome barriers to change (habits, lack of time, choice overload) and integrate environmental and social responsibility at the core of the tourism experience.<\/p><h2>Tangible results on the ground<\/h2><p>Since 2023, 80 European SMEs have been supported. The observed impacts include:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>reduced water and energy consumption<\/li><li>promotion of soft\/low-impact mobility and local products<\/li><li>improved customer satisfaction<\/li><li>financial savings and enhanced business attractiveness<\/li><li>better waste collection management and a reduction in the volume of waste produced<\/li><\/ul><\/li><\/ul><p>Initiatives in Italy, Slovenia, France, and Norway have shown that small adjustments can generate lasting and measurable change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7a93e elementor-widget elementor-widget-image-gallery\" data-id=\"3c7a93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-27880 gallery-columns-4 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further<\/h2><p>The event also highlighted the key role of public\u2013private partnerships, tourism flow management, certifications (GSTC), and co-creation with local communities. Professional networks and institutions have a major role to play in disseminating and scaling up these good practices. <\/p><p>All partners share the same conviction: the transition begins with a first step, but it is built over time.<\/p><h2>What comes after FIRST MILE?<\/h2><p>The project will conclude at the end of 2025, with open-access deliverables designed to enable other businesses to get involved easily by drawing inspiration from best practices, tactics, and tools:<\/p><ul><li><a href=\"https:\/\/avitem.fr\/first-mile-practices-compendium\"><strong>FIRST MILE Relevant Practices Compendium<\/strong><\/a><\/li><li><strong>FIRST MILE Toolbox<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c8066e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c8066e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56436c0\" data-id=\"56436c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On 20 October 2025, the FIRST MILE European project concluded with a final event in Bologna, bringing together tourism SMEs, researchers, public authorities, and European networks around a shared goal: making sustainability concrete, accessible, and actionable for the tourism sector. First steps toward action At a time when 76% of the European tourism sector is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/avitem.fr\/en\/first-mile-project-final-event-in-bologna\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;FIRST MILE Project \u2013 Final Event in Bologna&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":27604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[588,500],"tags":[],"class_list":["post-27880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2","category-sustainable-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIRST MILE Project \u2013 Final Event in Bologna - Avitem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avitem.fr\/en\/first-mile-project-final-event-in-bologna\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIRST MILE Project \u2013 Final Event in Bologna - Avitem\" \/>\n<meta property=\"og:description\" content=\"On 20 October 2025, the FIRST MILE European project concluded with a final event in Bologna, bringing together tourism SMEs, researchers, public authorities, and European networks around a shared goal: making sustainability concrete, accessible, and actionable for the tourism sector. 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