BeST : Create the first community of practice on the application of behavioural sciences to tourism
Tourism is a strong economic and social driver in the Mediterranean. However, if poorly managed, it can also become harmful for the heritage and for the resident communities.The behaviours and choices of tourists, destination managers and policy makers can make a difference: that’s why the application of behavioural sciences to tourism flows and destination management can have a real potential.
Complementary to the Nudge my tour project, BeST will create the first community of practice about the application of behavioral science to the current and future challenges of the tourism sector.
The objective is to create a space where experts, practitioners and policy makers can exchange knowledge and practices, based on behavioral changes, to create new and more sustainable tourism models.
Cycle of webinars on behavioral sciences applied to tourism:
Introduction: Leveraging knowledge of human behaviour for more sustainable tourism
Using behavioural sciences to address tourism’s most current challenges
From knowledge to practice: a behavioural method to solve a tourism issue
The behaviour-smart future for tourism