SUBSTAINABLE TOURISM

Nudge my Tour : Developing training tools on the application of behavioural sciences to better manage tourism flow

Many of the current and future challenges related to tourism sustainability are linked with the behaviours and choices of tourists, destination managers and tourism policy makers. For this reason, addressing people’s behaviours becomes key in our efforts to support post-Covid tourism recovery and to build new and more sustainable tourism models.

Nudge My Tour aims to develop, test and share training and awareness-raising tools about the application of behavioural sciences to tourism flows management and tourism sustainability. These tools will be co-developed by a team of experts in social psychology, behavioral economics and tourism sustainability from Italy, Spain, Croatia, France and Denmark. These tools will be co-developed by a team of experts in social psychology, behavioral economics and tourism sustainability from Italy, Spain, Croatia, France and Denmark.