LANCEMENT DU PROJET FIRST MILE : LES SCIENCES COMPORTEMENTALES AU SERVICE DE LA TRANSITION ÉCOLOGIQUE DES PME TOURISTIQUES

Launch of the FIRST MILE project: Behavioral sciences for the ecological transition of tourism SMEs

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At the beginning of 2023, AViTeM is launching a new initiative to support tourism companies in their ecological transition in an unprecedented way : the First Mile project. The First Mile project, co-financed by the European program for the competitiveness of SMEs (COSME), relies on knowledge frombehavioral sciences to facilitate eco-responsible decision making by travelers and …

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Our article on behavioral sciences and the management of tourist flows – Hors-Série de la revue ESPACES sur le tourisme en Bretagne

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Brittany is one of the most innovative regions in terms of tourism development. By focusing on identity and transitions, this region and its actors are changing the way tourism is promoted and developed in a territory. In this special issue of ESPACES, France’s leading magazine on tourism, travel and leisure, we have contributed to the …

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