FIRST MILE releases a Practices Compendium for tourism SMEs

After nearly three years of implementation, the FIRST MILE project officially comes to an end with the publication of a Compendium of Sustainable Tourism Practices, which will be followed by a Toolkit, both designed for tourism SMEs. This publication follows the final FIRST MILE project event held in Bologna, where the 80 SMEs and project …

FIRST MILE Project – Final Event in Bologna

On 20 October 2025, the FIRST MILE European project concluded with a final event in Bologna, bringing together tourism SMEs, researchers, public authorities, and European networks around a shared goal: making sustainability concrete, accessible, and actionable for the tourism sector. First steps toward action At a time when 76% of the European tourism sector is …

LANCEMENT DU PROJET FIRST MILE : LES SCIENCES COMPORTEMENTALES
AU SERVICE DE LA TRANSITION ÉCOLOGIQUE DES PME TOURISTIQUES

Launch of the FIRST MILE project: Behavioral sciences for the ecological transition of tourism SMEs

At the beginning of 2023, AViTeM is launching a new initiative to support tourism companies in their ecological transition in an unprecedented way : the First Mile project. The First Mile project, co-financed by the European program for the competitiveness of SMEs (COSME), relies on knowledge frombehavioral sciences to facilitate eco-responsible decision making by travelers and …

Our article on behavioral sciences and the management of tourist flows – Hors-Série de la revue ESPACES sur le tourisme en Bretagne

Brittany is one of the most innovative regions in terms of tourism development. By focusing on identity and transitions, this region and its actors are changing the way tourism is promoted and developed in a territory. In this special issue of ESPACES, France’s leading magazine on tourism, travel and leisure, we have contributed to the …