Our article on behavioral sciences and the management of tourist flows – Hors-Série de la revue ESPACES sur le tourisme en Bretagne
Our article on behavioral sciences and the management of tourist flows – Hors-Série de la revue ESPACES sur le tourisme en Bretagne
Brittany is one of the most innovative regions in terms of tourism development. By focusing on identity and transitions, this region and its actors are changing the way tourism is promoted and developed in a territory.
In this special issue of ESPACES, France’s leading magazine on tourism, travel and leisure, we have contributed to the “Living Well Together” dossier with an article on the challenges of changing behaviors for better management of tourist flows.
This article shares the experience of the HERIT-DATA project in terms of flow management, with a zoom on the pilot site of the Pont Du Gard, as well as some insights on how a better knowledge of human behavior can contribute to a better management of a destination.
We also shared our Nudge My Tour and BeST projects, as well as some perspectives for future action to further connect behavioral science to tourism sustainability issues.
We are proud to have contributed to this special issue, along with many other actors with inspiring initiatives!